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Music

Analytics

For a musician with such a small audience, this is pretty meaningless, but as a stats nerd it’s kind of interesting to track the popularity of my recordings. Here are the current on line results:

What I can observe is that the “niche” songs that can be marketed to a specific audience (Yukoners, surf music lovers, power pop fans, 60s retro, etc.) can generate views more easily than a general rock song. Videos that pop up in “suggested” algorithms, or in response to associated searches (e.g. “Yukon Rafting”) do well.

 “What? Why?” leads in Bandcamp simply because it’s the first track on the album, and “MAP” is correspondingly in second place as the second track; listeners are giving the album a try, then fading out after a few songs.

Prior to releasing the album in late 2022 I focused on promoting songs via their videos; they are also the easiest way to share new songs with friends and family, since everybody is familiar with Youtube and it’s a standard app on most computers. With the album out, my focus is now shifting to Bandcamp (sales) and Spotify (streaming) so I would look to see those numbers grow. Soundcloud doesn’t get much usage, even though it is free. I’ll add data from other sites such as Apple Music in the future.

I’d note that “I’m Coming Over Tonight” had the benefit of being the first release (six years ago) and had a lot of friends and co-workers tuning in simply because of the novelty of me actually making a record, but the 2018 video continues to get views because it is professionally made and the only one showing a full live band performance.

By the way, there’s no money to be made from Youtube at my level; the threshold for payment is 1,000 subscribers and 4,000 watch hours. With my current 60 subscribers and 255 watch hours, it will be a long time before that happens!

Categories
Music Radio Sixties

Domestic Substitution for International Hits

For a brief period in the mid-1960s In both Canada and Australia, a sub-industry grew up of local performers covering international hit records. In some instances the local outfit was able to record and release their version before the original single made it to the domestic market. This phenomenon was closely associated with the 1964 – 1966 “beat boom” era; earlier, the domestic groups, recording industry, and radio environment were still rather primitive and could not compete with international (particularly US) product, while later in the decade the premium placed on originality pushed the “cover band” to the fringes. Furthermore, performers realized that recording an original song would create much more net revenue than sending royalties off to a foreign songwriter.

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Music Radio Sixties

Canada’s International Pop Impact in the 60s

Let’s take a look at the Canadian performers who had entries on the US, UK, and Australian hit singles charts in the 1960s – click here to open the PDF – as a subset of the Canadian Hit Singles Chart (coming soon).

The Canadian music industry through much of the 1960s was simply treated as a US branch plant. The quality of the recording studios, availability of skilled musicians and technicians, and radio support were all lacking.

Categories
Music Radio Sixties

Play the Song – Backwards!

By Snjihcs Nehpets

The novelty effect of working with tape in the 1950s and 60s occasionally made it on record; tape could be sped up (e.g. The Chipmunks), slowed down, or run backwards for extra effect (e.g. The Beatles’ “Tomorrow Never Knows” or Tomorrow’s “My White Bicycle”). Of course, running the tape backwards might yield an unlistenable mess of gibberish, or it could create a surprisingly melodic new tune. But rarely did a whole “backwards” song get released.